Berry Boom
Branding Identity Design & Packaging
About the design
Logo Design
The design of the Berry Boom logo consists of three key elements: the brand name, the slogan, and the icon. The entire design features a handmade texture, drawn by hand with a Japanese ink pen. This texture brings a human, imperfect, and playful touch to the whole. The icon represents a strawberry, adding a recognizable and fresh element. The complete design is tilted 45% upwards, giving it dynamism and positivity.
Corporate Colors
The corporate colors of Berry Boom are characterized by being warm and playful, with a vintage touch. The inspiration for the palette comes from berries, especially blueberries and strawberries, which gives it a connection to nature and a vibrant freshness. These colors not only reflect the visual identity of Berry Boom but also provide a cozy and cheerful feeling, conveying the playful and contemporary essence of the brand.
Illustration Style
The illustration style of Berry Boom is distinguished by its playful and dynamic approach, carried out through the hand-drawn strokes of Aggy using a Japanese ink pen. This style embraces imperfection with textures that add a unique and authentic touch to the illustrations. The pieces can be used individually or combined to create vibrant compositions and patterns.
Packaging
The packaging design of Berry Boom leverages the rustic and eco-friendly appeal of kraft paper as its base, infusing the brand's playful essence right into its physical presentation. Emphasizing the concept "Sundays are for Berries," the design intertwines the joy and relaxation of Sunday brunches with the delightful world of berries.
