In the branding identity, I tried to capture the essence of Barcelona (Catalunya’s capital) by creating a visual language around a collection of patterns inspired by ‘rajoles’ (street tiles). Barcelona has a different type of tile for each region of the city, and every one of them was designed by different and important Catalan architects such as Antoni Gaudí and Josep Puig i Cadafalch. For Club Catalista I used one tile pattern design per each type of wine (white, red, sparkling, etc.).

The project will be online shortly!

Project created in December 2020