The idea behind the branding was to capture the essence of French summer, blending the natural surroundings of Les Landes with elements of surf and beach culture. All of the designs were created by hand, first painted with acrylic paint on paper, allowing for an authentic and organic touch. The vibrant colors and funky illustrations are a link to the the sun-kissed warmth of the region, while the elements of surf and beach add a contemporary twist to the traditional French charm.