PROJECT:
Branding identity design for UGOT Buncherie
THE CONCEPT
Ugot, a charming Mediterranean brunch restaurant nestled in the heart of Barcelona, transports its guests to a bygone era with its unique concept. Stepping into Ugot is like stepping back in time, as the vintage atmosphere envelops you with its old chairs, tables, and couches that boast an eclectic mix of styles, patterns, and colors. Though they don’t match, these mismatched furnishings create a warm and inviting ambiance that immediately makes you feel at home. Ugot’s concept celebrates the nostalgic charm of yesteryears, creating a space where guests can savor a delectable Mediterranean brunch while basking in the comforting embrace of the past.
THE LOGO
The logo design of UGOT Bruncherie embodies a captivating blend of nostalgia and modernity. The lettering of the logo draws inspiration from vintage fascia signage typically found in deli shops and diners, evoking a sense of classic charm. The letters are carefully placed within boxes, simulating a neon sign aesthetic, which adds a touch of retro flair to the design. The logo design prioritizes high contrast and good readability, ensuring that the name “UGOT Bruncherie” stands out clearly and can be easily recognized.
