PIT STOP Pizza Portafoglio
Naming, Branding Identity Design & Menu Design
‘Pit Stop’ is a new and original take-away pizza place located in Barcelona, in the neighborhood of Guinardó, just in front of Hospital de Sant Pau.
Learn more about the project.
The Concept
The concept of the Pit Stop Pizza and the main product is ‘Pizza Portafoglio’. Pizza Portafoglio is a regular pizza that is folded in a unique way. This way of serving the pizza makes it very compact, and easy to eat on the go, a perfect take-away snack. Visually it looks like a wallet or a heart. In Italian ‘portafoglio’ means ‘wallet’
Vibe & Namin
PIT STOP Pizza Portafoglio. The name and the vibe of the branding were inspired by an American gas station located somewhere in the middle of the US next to an abandoned highway. The term ‘Pit Stop’ has two meanings: 1) a stop at a pit for servicing and refueling, especially during a race 2) a brief rest, especially during a journey to get some food
We decided to play with that meaning in the branding, giving the pizzeria an original twist. The logo has a circular shape with an illustration of the unique pizza in the middle. The drawing is filled with a playful pattern that will be an interactive element of the branding, it can be used as wallpaper, back of the menu, etc. As a uniform for the staff, we chose a royal blue mechanic’s jumpsuit with a patch on the pocket.
Check out PIT STOP Pizza Portafoglio on Instagram
Project created in July 2020