VEVA is a digital communication agency that makes businesses shine online. VEVA mainly works for the fashion and beauty industry, which is something we tried to underline in this branding identity. The logo is created with a tall and bold font that has a very chic yet extravagant look. We balance it by adding a very organic element - a hand-drawn leaf. The leaf comes from a plant called Alocasia, also known as elephants ear. It symbolizes the personal connection that Vanessa (owner of VEVA) has with her clients. The ear is a representation of listening to the needs of customers. The plant also symbolizes growth.