Eric Entrenador Personal

Branding Identity & Art Direction

Eric is a personal trainer located in Las Franqueses del Valles. He offers personal training, group training, and online running training in a modern private gym located in the heart of the village. Eric's facility also offers physical therapy and hypopressive training. What sets this gym apart from others is the personal treatment and attention to detail.

In this branding identity, I decided to focus on the surrounding. The main visual resource of the brand is the pattern. This pattern is an abstract representation of the mountainous that form the landscape of Les Franqueses del Valles, created with organic, curvy lines.