Mammoth Microgreens

Branding Identity & Packaging

Mammoth Microgreens is a small, local business based in Vestal, New York, specialized in microgreens. Their mission is to connect people with their food, their community and their bodies. What sets Mammoth apart is their humor and vitality, as well as their aim to be a part of a more resilient food system.

The brand believes that massive results come from small, consistent actions: this means that you can get MAMMOTH size results from small greens. The naming also plays with the nutritious aspect of microgreens: did you know that they contain between 4 to 40 times the nutrients of a full-sized green?

For this branding identity we created a minimal-and-cute corporate style based mainly on strong color and outline: logo and illustrations are both drawn and colored with a spot of bright green underneath. We provided the brand a great dose of fun, cheer and joy without being childish.

Project created in May 2022

Designed in collaboration with Martina Busquet